265: BEER IS DEAD

Episode 265 – That’s it. We’re all drinking White Claw, now. Beer was fun while it lasted…

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Yes, it was fun while it lasted indeed. Just when craft beer was steadily gaining ground on the big macro brands, BOOM—hard seltzer, kombucha and canned wines steal the market and win over millennials, thereby crushing the beer industry and sending brewery owners into panic.

Pictured: Naturdays, Wine, Hard Seltzer, and Hard Kombucha from epsisode 265.

This week, we’ve succumbed to the pressure and decided to not fight change and embrace the fizz and fruit. This is not the time to wallow in the despair of losing the hand-crafted artisan ales and lagers of the past, but to celebrate the future!

CLAW THE SHIT OUT OF IT.

Watch the episode on YouTube: https://youtu.be/fcs-lzEkYKs

Episode Chapters:
00:00: SupportTheShitOutOfIt.com
00:08: Theme Music
00:17: Begin Show
00:23: BEER IS DEAD
02:59: Natural Light Naturdays – Anheuser-Busch
09:29: Natural Lime – White Claw Hard Seltzer
16:29: Clementine Hibiscus – Bon & Viv Spiked Seltzer
19:42: California Rosé – Nomikai
24:45: Sauvignon Blanc 2018 – Kim Crawford Wines
34:08: Midnight Painkiller – JuneShine
41:51: fourbrewers.com